The “Salon du Chocolat”(Chocoland) is the largest global event dedicated to chocolate.
Created in 1994 by Sylvie Douce and François Jeantet, a couple of passionate entrepreneurs, it never ceases to grow and has a passion without borders.
The Salon du Chocolat already have 15 international editions, and preparing other in several new countries to conquer.
I was there in October 2009 in Paris. There were a large number of stands where you could sample some chocolate, savour recipes prepared by famous chefs and confectioners and admire works of art made of chocolate.
In this occasion, the Paris Chocolate Show staged a fashion-chocolate fusion. They presented a prestigious collection of “dressmaking" dresses in chocolate designed by talented duos of fashion designs and chocolatiers.
There was a “Cocoa Show” dedicated to culture from cocoa producing countries, they presented local dances, chants, rites and demonstrations.
Conferences and offers tasting sessions took place too.
Apart of that, for the top artisan chocolatiers in the world and the most remarkable chocolates, chocolate awards were celebrated. The Chocolate Awards were given in recognition of the art of chocolate making and the creative men and women who play out their passion for excellence.
If you are mad about chocolate, I show you the 2010 Chocoland´s calendar:
Paris Salon du Chocolat from 28th of October to 1st of November 2010
Hong Kong Grand Tasting from 3rd to 5th of November 2010
New York Salon du Chocolat from 11th to 14th of November 2010
Madrid Salon du Chocolat from 26th to 28th of November 2010
The success of the Salon du Chocolat, which has drawn more than 120,000 visitors per year since 1995,convincingly shows that chocolate plays a unique and irreplaceable part in our society.
Long live chocolate!
Chocolate Banzai!
Que viva el chocolate!
Es lebe die Shokolade!
Evviva il cioccolato!
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